For one week, Calahorra,"Town of Vegetables", becomes a major gastronomic forum and meeting place for Spain's best cooks. Throughout the week, and using the best quality vegetables, they produce the most innovative and appetizing dishes and snacks are produced and taste the best Rioja wines. Calahorra plays host to a fantastic festival at which gastronomy is the star.

The climate plays an important role in the cauliflower's cultivation and La Rioja region has the best climate for that. The cauliflower is solid and compact, the color is between white and cream, and has a diameter of 11cm, with well-shaped green leaves. The harvest has to be handmade and delivered to the warehouse in less than 12 hours.